My Role and Achievements at LAIVENT:

At LAIVENT, I was at the forefront of blending creative vision with strategic business development, helping to build and grow the platform from the ground up. My role encompassed everything from crafting our brand identity to developing and executing targeted marketing campaigns that drove both user engagement and brand awareness.

Brand Development & Strategy:

• Crafting the Brand: I led the development of LAIVENT’s branding, ensuring the platform’s visual identity and messaging resonated with both artists and event organizers. This foundation allowed us to effectively communicate our value proposition and create a strong presence in the market.

• Strategic Launch Campaign: As the lead strategist for LAIVENT’s launch campaign, I played a pivotal role in onboarding over 650 users and 500+ artists. By combining creative storytelling with data-driven marketing, I successfully positioned the platform to capture attention and grow our user base.

Digital Marketing & Growth:

• Comprehensive Marketing Strategy: I designed and implemented a robust digital marketing strategy, utilizing a mix of content creation, SEO, paid ads, and social media outreach to consistently showcase artists, app features, and upcoming events. This led to a 75% increase in user engagement and expanded our reach in key markets.

• Collaboration with Scene Noise: I secured a feature with Scene Noise, a well-known online music magazine, to promote the LAIVENT app. This collaboration increased brand visibility among local artists and solidified LAIVENT’s presence in the regional music industry, making it a go-to platform for artists to connect with event organizers.

Content Creation & Campaigns:

• Creative Ad Campaigns: I took the lead on a professional ad campaign that highlighted the diversity of artists available on LAIVENT. From concept to production, I worked on the creative direction, ensuring that the campaign’s message aligned with our overall branding strategy and appealed to our target audience.

• Engagement-Driven Content: My content strategy focused on creating dynamic, engaging content for digital channels, including social media, blogs, and targeted newsletters. Each piece was designed to drive engagement, promote the platform’s features, and nurture a growing community of users and artists.

Event Strategy & Success Stories:

• Event Marketing: While events were a key component of our platform, my primary focus was on using them as marketing tools to further engage our users. I managed the successful execution of over 40 events, which not only helped foster strong relationships between artists and event organizers but also served as live demonstrations of LAIVENT’s value.

Platform Development & User Experience:

• Optimizing the User Journey: I worked closely with the UI/UX design team to develop a seamless, user-friendly app experience. This effort was aligned with our strategic goal of ensuring that artists and organizers could easily navigate the platform, book services, and collaborate.

• Data-Driven Optimization: Leveraging analytics, I consistently monitored user behavior and engagement to inform content strategies, adjust campaigns, and refine the platform's features.

Business & Industry Recognition:

• AUC Venture Lab Success: LAIVENT was accepted into the prestigious AUC Venture Lab, where we received training and mentorship from top industry professionals. This recognition helped us secure valuable investor attention and positioned LAIVENT as a promising player in the market.